IntegratedConf15

26-27 11 2015
deSingel

Biennial conference on Art & Design
organised by Sint Lucas School of Arts Antwerp

integratedconf.org

categories: Event, workshop

Project with Kastaar

 
Integrated.jpeg

Tweet fast, print slow

We were invited to do a talk at the Integrated conference in deSingel in Antwerp. That's the biennial art & design conference organised by Sint Lucas School of Arts Antwerp. 

Oh boy! Almost 1000 people in the audience! But we made it.

Apart from our talk, we also moved a Vandercook proofing press from our studio to the hallway of deSingel, to print a massive amount of posters during those two days. That's actually 10 hours of printing a day, 20 hours in total. We didn't get to see any of the other talks ourselves, but were kept up to date by a lot of people. A lot.

1449061181090.jpeg

The idea

We try to combine our old presses with contemporary technologies and insights. On this occasion, we wanted to touch the contrast between the slow printing technique and more transient new social media. This hybrid approach is exactly up Integrated's alley.

The audience was asked to live-tweet their favourite quotes of the speakers on stage, with the hashtag #integratedconf15. We checked which quotes were popular, and set those in wood type. So, the first day, we printed 8 quotes in blue. At the end of the day, people were recalling the talks, by looking at the posters.

But it didn't stop there.

The second day, we put red ink on our press. New quotes were selected, and these got printed over the blue ones. But not just in random or chronological order.

We combined quotes of the two days to get interesting or hilarious combinations, or to get a conversation going.

The results were really nice. Everything fitted right together.
Of course, to understand some of the posters, you need to know the content of the talks. But we think you get the point.

But most of all, we succeeded in building a bridge between the analog and the digital. We engaged the audience in a bigger project, making links between the speakers and their subjects.  Isn't that what Integrated is about?

Thanks Integrated Conference and Sint Lucas for having us, we had an amazing time! Also thanks to all the people tweeting and sending messages. This project could never work without you.

Now, back to that pixel... where were we? ...

1448838030554.jpeg
1448837933032.jpeg
 Olaf Breuning vs. Lieven De Cauter

Olaf Breuning vs. Lieven De Cauter

 NORM vs. Harry Pearce

NORM vs. Harry Pearce

 ndvr vs. Studio Dumbar (Minnaars van den Oudaan = Lovers of the Oudaan, a famous building by Renaat Braem in Antwerp city)

ndvr vs. Studio Dumbar (Minnaars van den Oudaan = Lovers of the Oudaan, a famous building by Renaat Braem in Antwerp city)

 Jordy Van den Nieuwendijk vs. Post Brothers

Jordy Van den Nieuwendijk vs. Post Brothers

1448837869344.jpeg
1448886726553.jpeg
 Moniker vs. Pierre Bernard (Please hold still vs. Prenez la parole!)

Moniker vs. Pierre Bernard (Please hold still vs. Prenez la parole!)

 Tim Fendley vs. Paul Cox

Tim Fendley vs. Paul Cox

 Joost Grootens vs. S.Y.N.D.I.C.A.T.

Joost Grootens vs. S.Y.N.D.I.C.A.T.

 Uta & Eva vs. James Langdon

Uta & Eva vs. James Langdon

1486489310657.jpeg
1448838304460.jpeg
tweet.jpg
Kastaar_Integrated2015_009_©PauliendeGraaff_kleiner.jpg
1449055030966.jpeg
1452699578250.jpeg
1449055273811.jpeg